Enhance Predictive Models with Text Data

Text Mining for PASW Modeler is a text mining workbench that enables you to extract key concepts, sentiments, and relationships from textual or "unstructured" data and convert them to a structured format that can be used to create predictive models. You can access Text Mining for PASW Modeler directly from the interface of the industry-leading data mining workbench, PASW Modeler . The powerful combination of these two products transforms PASW Modeler into a fully integrated data and text mining workbench.

Text Mining for PASW Modeler uses a proven natural language processing (NLP) linguistic extraction process. With Text Mining for PASW Modeler, you can access and process a wide variety of unstructured data, including text contained in:

• Microsoft® Office files
• Call center notes
• Survey text responses
• Customer e-mails
• Web forms
• RSS feeds

After concepts are extracted from text, data mining techniques are applied to them. This has been shown to improve the "lift" or accuracy of predictive data models and significantly improve results.

Data Mining for the Enterprise

PASW Modeler is a data mining workbench that combines a wealth of data mining capabilities with unmatched ease of use. But enterprise users often need more power and performance than a desktop computer can provide. PASW Modeler Server, through its three-tiered, scalable architecture , enables enterprise users to analyze larger or more complex business problems while optimizing system resources.

With PASW Modeler Server, your organization can:

• Support a large number of data miners, analysts, and others involved in the data mining process without straining technology resources
• Successfully execute larger, more complex data mining projects
• Prepare data for modeling more easily
• Build and score models more efficiently
• Leverage your investments in other systems, including IBM® DB2® , Oracle® , and Microsoft® SQL Server™ databases and high-performance server hardware
• Reduce data movement, which lightens the load on your network infrastructure
• Deploy predictive models and recommendations to people and applications throughout your organization
• Protect sensitive data for data mining applications where security is critical by using secure sockets layer (SSL) encryption and password protection
• Achieve faster time-to-solution and higher ROI

Data mining is a proven technology for advanced analysis that detects key patterns and trends. But the time-consuming complexity of preparing Web data with the business context necessary for data mining has hampered its use in Web analysis—until now.

Web Mining for PASW Modeler is an add-on module that makes it easy for analysts to perform ad hoc predictive Web analysis within PASW Modeler's intuitive visual workflow interface. By bringing together the leading technologies for both Web analytics and data mining—along with SPSS' more than 35 years of analytical experience—Web Mining for PASW Modeler sets a new standard for Web analysis. Easily transform raw Web data into analysis-ready business events using the integrated Web mining source node. These business events are available within predictive Web analysis applications that quickly deliver actionable insight.

Enable online business decision makers to take more effective action with the ability to:

• Automatically discover user segments
• Detect the most significant sequences
• Understand product and content affinities
• Predict user propensity to convert, buy, or churn